Responsive web design is the approach of designing a website according to the users’ behavior, and other factors like the screen size of the device, platform, and orientation. It helps to make the website adapt to the size of the website visitor’s viewing device. The main goal of responsive web design is to give the visitors optimal experience on the website, regardless of how they access the website.
Many companies are realizing the importance of responsive web design since more and more people are using smartphones and tablet devices to access the internet. Falcon Marketing, a web design agency Los Angeles company, offers responsive web design to their customers.
Benefits Of Responsive Web Design
Increases Mobile Traffic
According to many reports, more than 50 % of traffic on the top websites in the United States comes from mobile devices. Therefore, it is really important for a company to have websites that render properly on smartphones and tablets. A website with clear images and optimal layout will have more traffic and increases revenue.
Reduces Maintenance Needs
Most companies choose to have a separate version of their website for smartphones and tablets. But maintaining it needs some additional requirements like regular testing and support. Responsive web design allows the companies to avoid the headache of maintaining two content strategies, two administrative interfaces, and two design teams. It also helps to save time on the maintenance of the website.
Pages Will Load Faster
According to many studies, people who use mobile devices to access the internet tend to leave the sites that take more than three seconds to load. Responsive web design uses modern performance techniques like caching and responsive image display to optimize your website and increase the loading speed of your website.
Increases Conversion Rates
Every ecommerce website needs a better conversion rate for a high return on investment. Using responsive design, you can optimize your website across all devices and ensure better user experience. This will help to attract more potential customers who use mobile devices to your view website and ensures a better conversion rate.
Reduces Bounce Rates
When a mobile website is not good enough and do not provide a good user experience to keep the visitor engaged, they will bounce and results in higher bounce rates. Responsive web design optimizes your website for mobile users and ensures a better experience when they visit your site. They will probably stay on your site for some time and explore different areas of your website.